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Marketing Management, 15th Edition

Kotler is the coauthor of Principles of Marketing and Marketing: Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student direcciln.

Each end-of-chapter section now includes two expanded Marketing Excellence mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations.

Save on Textbooks, Education Trending price is based on prices over last 90 days. Amazon Drive Cloud storage from Amazon. I worked in sales, management and marketing for about 20 years before changing careers into kitler.

Relationship marketing —having rich, multifaceted relationships with customers, channel members, and other marketing partners. Alexa Actionable Analytics for the Web. Thanks to ,eller, assisted-graded, and create-your-own assignments, you decide your level of involvement in evaluating students’ work. Instructors, you may still place orders with your bookstore. If You’re a Student Buy this product Additional order info. The authors did an excellent job helping one to understand marketing concepts and applications.


Read more Read less. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots.

Marketing Management by Kevin Lane Keller and Philip Kotler (2011, Hardcover, Revised)

Ratings and Reviews Write a review. Inhe was inducted in the Marketing Hall of Fame. Harry Potter Years by J. What is International Student Edition Textbook?.

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Kotler & Keller, Marketing Management | Pearson

Integrated marketing —ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. Amazon Second Chance Pass it on, trade it in, give it a second life.

By covering topical brands or companies, the vignettes are great classroom discussion starters. He has served as keynote speaker at conferences with hundreds to thousands of participants. In-text boxes provide vivid illustrations of chapter concepts using actual companies and situations.

The global chapter 8, previously Chapter 21 has been moved into Part 3 on Connecting with Customers and the new products chapter 15, previously Chapter 20 has been moved into Part 5 on Creating Value.


In the Enhanced eText, immediate practice suited to a variety of learning styles is just a click away. You have successfully signed out and will be required to sign back in should you need to download more resources. Customers who bought this item also bought.

I am an adjunct faculty member and teach both undergraduate and graduate courses in marketing. The positioning and brand chapters 10 and 11 have been switched to allow for the conventional STP sequencing. Amazon Advertising Find, attract, and engage customers. Get to Know Us. The price, however, was not. Learn more about Amazon Prime. Marketing in Action Mini-cases. There’s a problem loading this menu right now.

Dirección de marketing – Philip Kotler – Google Books

Now included with Mastering with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics.

Professor Kotler has been a kepler to many major U.

He uses products with which most consumers are familiar whenever possible.